One buy. Every Wave.
Reach readers on one Wave, several, or every one of them from a single order: a region your customers live in, or a topic they follow. The placements are designed into each publication's pages and apps, so they read as part of the publication, and every impression and click is counted by the publication itself.
An audience that arrives already local
Every Wave reader lives in or cares about its region. They come for the news of their towns, their businesses and their weekends, and they are looking for the restaurants, practices, shops and services around them. There is no national traffic to pay for.
The Wave publications are owned media properties of Wave Agency, based in Melville, New York and Boca Raton, Florida.
Pick a region or take the network
Each Wave is its own publication with its own newsroom, towns and apps. The placements, specs and reporting are the same on every one, which is what makes a network buy one order instead of three. And the network is growing: new Waves open at about three a month, each with the same placements.
Regions8
Long Island WaveLong Island · NY26 towns · web and its own appsAdvertiseAbout
Hudson Valley WaveHudson Valley · NY28 towns · web and the Wave Locals appAdvertiseAbout
Gold Coast WaveSouth Florida · FL27 towns · web and its own appsAdvertiseAbout
New York City WaveNew York City · NY52 neighborhoods · web and its own appsAdvertiseAbout
Fairfield County WaveFairfield County · CT23 towns · web and the Wave Locals appAdvertiseAbout
Jersey Shore WaveJersey Shore · NJ27 towns · web and the Wave Locals appAdvertiseAbout
Front Range WaveFront Range · CO25 towns · web and the Wave Locals appAdvertiseAbout
Central Florida WaveCentral Florida · FL27 towns · web and the Wave Locals appAdvertiseAbout
Your ad, everywhere it runs
Every placement, on the web on desktop and phone, in the apps, and as a sponsored article. These are real ads, running now on Long Island Wave. The same placements run on every Wave.
Full width, where everyone looks
The banner runs the full width of the home page under the lead story, above and inside articles, and above the footer on every page. On a phone it switches to your square art, so it is never a sliver.
- Home, article and footer positions
- Square art takes over on phones
- Every Wave you buy, one creative set
A card among the stories
Your square takes a place inside the grids readers browse, on the home page, every section and the news archive. It sits in line with the stories, marked Sponsored, one tap from your site.
- Home, section and archive grids
- Marked Sponsored, never disguised
- Rotates through slots on every visit
Where readers are already committed
Inside an article your banner sits in the flow of the story, and on desktop two squares ride beside the text as the reader scrolls. This is where attention is highest: someone halfway through a local story.
- Mid-story banner, placed by paragraph
- Sticky squares beside the story on desktop
- A row of squares at the foot
In the apps, with no extra cost
Every plan includes the Wave apps on iPhone and Android. Your square appears in the app's front page and sections, between the stories, marked Sponsored, and opens your site in one tap.
- iPhone, iPad and Android, included
- In the feed, between the stories
- Counted in the same impressions and clicks
Your story, told properly
A full feature written with the newsroom, in the same format as the editorial, with your photos and your links. It is labeled Advertorial at the top and opens with a line saying it is sponsored, which is exactly why readers trust it. It stays in the archive for good.
- Written with the newsroom, approved by you
- Clearly labeled, always
- A permanent page in the archive, on every Wave you choose
$395 per region, an add-on to any plan.
Built into the pages, not bolted on
Every placement is served by the publication itself, from the Wave ad system. Your creative loads with the page, sits inside the reading experience, and reports real impressions and clicks back to you, per region.
Inside the article grids
A 1:1 card that takes its place inside the grids readers browse: the home page, every category page and the news archive of each Wave you choose. It reads as part of the page, with your link one tap away.
- Home page, category and archive grids
- Rotates through grid slots on every visit
- Desktop, mobile and the apps, one creative
- Real impression and click counts included
Full-width, sitewide
The big canvas: full-width placements on each home page, inside articles as readers move through a story, beside articles on desktop, and above the footer on every page.
- Home, in-article, beside-article and footer positions
- Unmissable on desktop, scaled cleanly for mobile
- Runs across every section of each publication
- Real impression and click counts included
Your story, told properly
A full feature written with you by that publication's newsroom: your story, your photos, your links, in the same format as the editorial and always clearly labeled as sponsored. It lives permanently in the archive.
- Written with the newsroom, approved by you
- Always labeled sponsored, which readers trust
- A permanent home in the news archive
- One region or the whole network
Every placement, drawn in position
Each placement on the same mock page, so you can see where your ad sits before you design it. The pages are the same on every Wave.
Shaded areas are your creative. Two artwork sizes cover all twelve positions, so one square and one banner puts you everywhere, on every region you buy. Placements rotate, so a single buy appears across many pages rather than one fixed spot.
A standing presence, all year
Beyond campaigns, each Wave keeps your business in front of readers whenever they go looking, and lands in their inbox once a week.
Resources listing
A listing in the local business directory readers search when they need a hand: your description, a link, phone number and address.
Marketplace listing
A short business description with a clickable link. Simple, affordable, always present for shops, makers and brands.
Event listing
Your event on the community calendar with a description, a link and the address, on the region it belongs to.
The Weekend Wave
Your placement inside each publication's weekly email, alongside the week's best local stories. One email a week means yours is not buried under nine others.
Buy it, run it, watch it, all in one place
Your order opens a Wave Locals Ads account at ads.wavelocals.com. Everything after the checkout happens there, on your own time, with no back and forth: upload your artwork or have the studio design it, approve the proof, see your numbers, and manage billing and the plan itself.
Creative, your way
Upload finished artwork, or click "Design it for me": the Wave Agency studio builds it from your logo at no charge and posts a proof to your account. You approve it with one click.
Live numbers, per Wave
Impressions, clicks and click rate for each publication you bought, read straight from the system that serves the ad. No estimates and no third-party trackers.
Billing you control
Cards, invoices and receipts through Stripe's secure portal. Monthly plans cancel any time; add a region or change placements whenever your plans change.
One sign-in, no password
Sign in with the email from your order and a one-time code, from any device. A person is one reply away if you ever want one.
Shown with a sample account: Wave Agency's own Wave Wellness ad, running on all three Waves, with its real numbers.
Creative specs, if you are supplying your own artwork
| Unit | Supply at | Ratio | Where it runs |
|---|---|---|---|
| Square | 1000 × 1000 px 710 px minimum | 1:1 | Article grids on the home page, category pages and the news archive of each publication |
| Wide banner | 2250 × 750 px 1124 px minimum | 3:1 to 4:1 | Home page, inside and beside articles, and above the footer |
One order, however many regions
The right people
Every Wave reader lives in or cares about that region. You pay for local attention and nothing else.
Designed in
Placements are part of the page design on every Wave, not a banner network dropped in afterward.
Site and app
The same campaign runs on each publication's site and inside its iPhone and Android apps.
Self-serve, start to finish
Pick regions, pay, upload or request your creative, approve the proof and watch the numbers, all from your account. Nobody has to call anybody.
Pick your Waves, see the price
One order covers every region you choose. Two regions cost twice one; the third is on us. Design is included, you approve the creative in your account before it runs, and a monthly plan cancels any time.
Already advertise with us? Sign in to Wave Locals Ads at ads.wavelocals.com to see your ads, numbers and billing. A new order placed with the same email joins it.
The team behind the Waves, for the rest of your marketing
Wave Locals is published by Wave Agency, which built Wave Publisher, the platform every Wave runs on, and whose studio designs your ads. When the ad starts working, the same people can help with what comes next. Entirely optional, and separate from your ad plan.
Websites
A site built to turn the readers your ad sends into customers.
Search (SEO)
Be the business that comes up when locals search for what you do.
Social media
Show up every day on the channels your customers already use.
Video & photography
Film and photos shot by our own crew, for your ads, site and socials.
AI Workforce
AI agents that answer, follow up and book, trained on how you work.
AI Readiness Assessment
Where AI pays off in your business, and what to do first.
Tell us who you want to reach
Not ready to buy, or want a sponsored article or something custom? Say where your customers are and what you want to achieve. A real person replies with options, usually within one business day.
Can I buy one region, or do I have to take the network?
Either. A single Wave is the right buy for a business that serves one market. Two or more Waves come as one order, one creative set and one report, at a network rate.
How quickly can a campaign start?
Usually within a few business days of approving the creative. It goes into the live rotation on each publication you chose, with nothing to wait for. Sponsored articles take a little longer, since the newsroom writes them with you.
What reporting do I get?
Real numbers from our own ad system, live in your advertiser account: actual impressions served and actual clicks recorded on each publication, region by region. No third-party trackers, no modeled estimates.
Can you design the creative?
Yes, at no charge. Click "Design it for me" in your account, send a logo and the essentials, and the Wave Agency studio posts a proof to your account. You approve it there before it runs.
What cannot be advertised?
Anything misleading. Every campaign is reviewed before it runs on any Wave, and we do not accept claims a business cannot stand behind.
Who is behind Wave Locals?
Wave Agency, a Long Island digital agency. It publishes every Wave, built the platform they run on (Wave Publisher) and runs the studio that designs your ads. The same team also builds websites, runs search and social, shoots video and puts AI to work for local businesses, if you ever want more than the ad.