Long Island
Long Island Wave
Everything Long Island. Every day.
- 26 towns with their own pages
- Site, iPhone and Android app
- Square and wide placements, sponsored articles, listings
Advertise
One buy. Every Wave.
Reach local readers in one region, two, or all three from a single order. The placements are designed into each publication's pages and apps, so they read as part of the publication, and every impression and click is counted by the publication itself.
Why the network
An audience that arrives already local
Every Wave reader lives in or cares about its region. They come for the news of their towns, their businesses and their weekends, and they are looking for the restaurants, practices, shops and services around them. There is no national traffic to pay for.
3regions: Long Island, South Florida and New York City
105town and neighborhood pages, so a placement can follow a reader home
6native apps where the same placements run, iPhone and Android
100%first-party ad serving on every Wave, with no third-party trackers
The Wave publications are owned media properties of Wave Agency, based in Melville, New York and Boca Raton, Florida.
The regions
Pick a region or take the network
Each Wave is its own publication with its own newsroom, towns and apps. The placements, specs and reporting are the same on every one, which is what makes a network buy one order instead of three.
South Florida
Gold Coast Wave
Everything South Florida. Every day.
- 27 towns with their own pages
- Site, iPhone and Android app
- Square and wide placements, sponsored articles, listings
New York City
New York City Wave
Everything New York City. Every day.
- 52 neighborhoods with their own pages
- Site, iPhone and Android app
- Square and wide placements, sponsored articles, listings
Placements
Built into the pages, not bolted on
Every placement is served by the publication itself, from the Wave ad system. Your creative loads with the page, sits inside the reading experience, and reports real impressions and clicks back to you, per region.
Square placements
Inside the article grids
A 1:1 card that takes its place inside the grids readers browse: the home page, every category page and the news archive of each Wave you choose. It reads as part of the page, with your link one tap away.
- Home page, category and archive grids
- Rotates through grid slots on every visit
- Desktop, mobile and the apps, one creative
- Real impression and click counts included
Rates on request
Wide banners
Full-width, sitewide
The big canvas: full-width placements on each home page, inside articles as readers move through a story, beside articles on desktop, and above the footer on every page.
- Home, in-article, beside-article and footer positions
- Unmissable on desktop, scaled cleanly for mobile
- Runs across every section of each publication
- Real impression and click counts included
Rates on request
Sponsored articles
Your story, told properly
A full feature written with you by that publication's newsroom: your story, your photos, your links, in the same format as the editorial and always clearly labeled as sponsored. It lives permanently in the archive.
- Written with the newsroom, approved by you
- Always labeled sponsored, which readers trust
- A permanent home in the news archive
- One region or the whole network
Quoted per feature
Every placement, drawn in position
Each placement on the same mock page, so you can see where your ad sits before you design it. The pages are the same on every Wave.
Home: top banner
Wide banner
Full width under the lead story, the first thing after the hero.
In the article grids
Square
A card inside the grids readers browse: the home page, every category page and the full news archive.
Home: sponsor row
Square × 3
A row of three between sections, with nothing else competing.
Article: above the story
Wide banner
Between the headline and the first paragraph of the piece.
Article: inside the story
Wide banner
Mid-story, placed by paragraph count, where the reader is already committed.
Article: sticky rail
Square × 2
Beside the prose on desktop, staying with the reader as they scroll.
Article: at the foot
Square × 3
A row of three at the end of the story, before the comments.
Sections: top banner
Wide banner
Under the page title on category, archive, search and community pages.
Listings: top banner
Wide banner
Above the calendar, the resources directory and the marketplace.
Listings: sponsor row
Square × 3
A row of three under the calendar, directory, marketplace and search results.
After a form
Square × 3
On the thank-you page every form lands on, when intent is at its highest.
Site-wide: footer
Wide banner
Above the footer on every page of the publication, including its advertise page.
Shaded areas are your creative. Two artwork sizes cover all twelve positions, so one square and one banner puts you everywhere, on every region you buy. Placements rotate, so a single buy appears across many pages rather than one fixed spot.
Listings and newsletters
A standing presence, all year
Beyond campaigns, each Wave keeps your business in front of readers whenever they go looking, and lands in their inbox once a week.
In the directory
Resources listing
A listing in the local business directory readers search when they need a hand: your description, a link, phone number and address.
In the marketplace
Marketplace listing
A short business description with a clickable link. Simple, affordable, always present for shops, makers and brands.
On the calendar
Event listing
Your event on the community calendar with a description, a link and the address, on the region it belongs to.
Newsletter sponsorship
The Weekend Wave
Your placement inside each publication's weekly email, alongside the week's best local stories. One email a week means yours is not buried under nine others.
Your account
Buy it, run it, watch it, all in one place
Your order opens a Wave Locals advertiser account. Everything after the checkout happens there, on your own time, with no back and forth: upload your artwork or have the studio design it, approve the proof, see your numbers, and manage billing and the plan itself.
Creative, your way
Upload finished artwork, or click "Design it for me": the Wave Agency studio builds it from your logo at no charge and posts a proof to your account. You approve it with one click.
Live numbers, per Wave
Impressions, clicks and click rate for each publication you bought, read straight from the system that serves the ad. No estimates and no third-party trackers.
Billing you control
Cards, invoices and receipts through Stripe's secure portal. Monthly plans cancel any time; add a region or change placements whenever your plans change.
One sign-in, no password
Sign in with the email from your order and a one-time code, from any device. A person is one reply away if you ever want one.
Creative specs, if you are supplying your own artwork
1:1
Square
1000 × 1000 px
3:1
Wide banner
2250 × 750 px
| Unit | Supply at | Ratio | Where it runs |
|---|---|---|---|
| Square | 1000 × 1000 px 710 px minimum | 1:1 | Article grids on the home page, category pages and the news archive of each publication |
| Wide banner | 2250 × 750 px 1124 px minimum | 3:1 to 4:1 | Home page, inside and beside articles, and above the footer |
How it works
One order, however many regions
The right people
Every Wave reader lives in or cares about that region. You pay for local attention and nothing else.
Designed in
Placements are part of the page design on every Wave, not a banner network dropped in afterward.
Site and app
The same campaign runs on each publication's site and inside its iPhone and Android apps.
Self-serve, start to finish
Pick regions, pay, upload or request your creative, approve the proof and watch the numbers, all from your account. Nobody has to call anybody.
Build your plan
Pick your Waves, see the price
One order covers every region you choose. Two regions cost twice one; the third is on us. Design is included, you approve the creative in your account before it runs, and a monthly plan cancels any time.
Or ask first
Tell us who you want to reach
Not ready to buy, or want a sponsored article or something custom? Say where your customers are and what you want to achieve. A real person replies with options, usually within one business day.
Can I buy one region, or do I have to take the network?
Either. A single Wave is the right buy for a business that serves one market. Two or three regions come as one order, one creative set and one report, at a network rate.
How quickly can a campaign start?
Usually within a few business days of approving the creative. It goes into the live rotation on each publication you chose, with nothing to wait for. Sponsored articles take a little longer, since the newsroom writes them with you.
What reporting do I get?
Real numbers from our own ad system, live in your advertiser account: actual impressions served and actual clicks recorded on each publication, region by region. No third-party trackers, no modeled estimates.
Can you design the creative?
Yes, at no charge. Click "Design it for me" in your account, send a logo and the essentials, and the Wave Agency studio posts a proof to your account. You approve it there before it runs.
What cannot be advertised?
Anything misleading. Every campaign is reviewed before it runs on any Wave, and we do not accept claims a business cannot stand behind.